Since it only costs a few cents to send an email, email marketing is still one of the cheapest ways that you can go about sending out your marketing message. Still, there are plenty of marketers who are simply afraid to use this tactic since they think that they will somehow get in trouble. Of course, it is entirely possible to get in trouble with email marketing if not done correctly so, make sure that you are doing it right!
The first thing to remember about email marketing is that you should try to keep it as simple as possible. Don't spend all of your time trying to come up with fancy email templates, creative subject lines, and super complicated methods for email delivery. Just remember that KISS method and keep it simple stupid.
The first thing to actually accomplish in email marketing is of course, building a subscriber list. The more subscribers that you can have, the better your chances will be for having your marketing message seen by as many people as possible. The best way to get subscribers on your list is to offer something of value. Give them an easy way to pop into your list in return something of value. This can be something such as a special report or maybe a secret list that you happen to own.
When you are formulating your emails, try to make them as personal as possible. You will want to make it seem as though you are writing a particular email only for that one person who is reading it.
One of the more important things to do with email marketing is to constantly experiment. You will learn quite a bit through trial and error. By testing one email template versus another in one marketing list versus another marketing list, as well as several other types of metrics, you will eventually be able to see what is working the best.
Finally, it is extremely important that you learn the rules of engagement when it comes to email marketing. There are certain laws that have been put in effect especially for people who send out mass amounts of emails on a daily basis. Just be sure that you know all of the rules before you start playing the game.
